About HTLA: The Hawai‘i Lodging & Tourism Association is a non-profit, statewide trade organization of lodging properties, lodging owners and management firms, suppliers, and related firms and individuals. It was founded in 1947, with an original membership of 16 hotels, to represent the interests of Hawaii’s lodging industry. Today, the HLTA includes 156 lodging properties representing 48,000 rooms and more than 400 members in other membership categories. The association’s mission is to provide advocacy and education for the hospitality industry. The HLTA is a partner state association of the American Hotel & Lodging Association, the largest association of its kind in the world.