Blog

August 24th, 2015

164_Fbook_AThere are keyboard shortcuts for everything these days - applications, browsers, desktops and more. And while some people prefer the more traditional “move your mouse and click” approach to getting to their destination, others love their shortcuts. But did you know Facebook also has a list of keyboard shortcuts? Believe it or not, they do. And now you can zip around your beloved social media network faster than ever.

There are two specific ways you can use keyboard shortcuts on Facebook. First is on the News Feed page, and second is to jump between the various pages of Facebook: Timeline, Inbox, Settings etc. Let’s look at the keyboard shortcuts for both below.

Navigating between Facebook’s different pages

Depending on your unique computer and browser combination, you must first enter in a unique base keyboard shortcut followed by a number that works on every computer and browser.

Start first with the keyboard shortcut unique to your browser and computer combo.

  • Internet Explorer on PC: Alt + #, then Enter
  • Firefox on PC: Shift + Alt + #
  • Chrome on PC: Alt + #
  • Safari on Mac: Ctrl + Opt + #
  • Firefox on Mac: Ctrl + Opt + #
  • Chrome on Mac: Ctrl +Opt + #
With your unique key combination held down, press the relevant number to take you to the specific section of Facebook you’d like to visit:

1 - News Feed 2 - Timeline 3 - Friends List 4 - Inbox 5 - Notifications 6 - Settings 7 - Activity Log 8 - Facebook About page 9 - Terms & Policies

News Feed shortcuts

Next up is the News Feed section. Unlike navigating between Facebook’s pages, you do not need a base shortcut that depends on your computer/browser combination. Instead you just simply enter in your desired keyboard shortcut:
  • j and k - Scroll up or down between News Feed stories
  • p - post a status update
  • l - like or unlike a highlighted story
  • c - comment on a highlighted story
  • s - share the highlighted story
Additionally, you can use the arrows on your keyboard to scroll up or down between stories on the News Feed.

Want more Facebook tips? Looking for an IT provider to relieve your technology headaches? Get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
May 15th, 2015

164_Fbook_AIf your business has been in the social media game for what seems like ages, you probably know by now that finding more customers by marketing your brand on Facebook is a daunting task. So what can small business owners do to gain traction on Facebook? Here are a few tips that are sure to add a spike to your traffic. But first, a simple question.

Do you really have a Facebook audience?

It’s time to face the cold hard facts. Does your business actually have a Facebook audience? In today’s over-saturated social media market, a customer base on Facebook is not a given.

Think about it. Why do people go on Facebook? It's usually to interact with friends and family, or for other social purposes. If your business is a software company that targets a B2B audience of technical engineers, your company will likely not benefit from a Facebook presence. On the other hand, if you sell posters of Justin Bieber or cute and cuddly teddy bears, then a customer base likely eagerly awaits.

Learn which content performs best in your niche

Want to know how to discover the content that has been performing best in your niche over the past year? Of course you do! And there’s actually an easy way to do it with a tool called BuzzSumo. Here you can type in a keyword and see what articles and content are getting the most shares on Facebook, as well as other social networks. Once you have this information, you can then start posting content covering similar topics. This will help your business stand out and gain traffic.

Write short, eye-catching headlines

Headlines are just as important on Facebook as they are on other platforms and media outlets. For your best shot at one of your posts going viral, keep your headlines to between 5 and 15 words.

As for headline content, remember it’s not about selling you and your business but about the value you provide for your customer. Remove the words “I” and “we”, and replace them with “you” as much as possible.

Use Visuals

It’s easy to forget about this obvious truth, but posts with visuals almost always outperform non-visual content. A picture not only speaks a thousand words; it also has the potential to get you a thousand shares.

If you’re getting lots of traffic on Facebook, pay for ads

Ads on Facebook work in essentially the same way as Google AdWords. So if you see that a keyword is performing well for you on the platform, it’s worth investing some money to test the ad service out. Because Facebook ads are much less targeted, they don’t typically convert into sales as well as their Google counterparts. However, they are certainly a lot less expensive - chiming in at as little as $1 a day. With a small investment, you’re likely to gain some visitors to and conversions on your business website.

Want to learn more about Facebook marketing or other ways to use technology to grow your business? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
March 13th, 2015

Facebook_Mar13_AFacebook has become a popular platform for companies looking to expose their business to a wider audience. Completely free and equipped with a user-friendly interface, Facebook can prove to be an efficient tool for increasing your customer base. Simply create a Facebook page and you can post your latest products or services and promotions, reaching thousands of your fans in a matter of minutes. But there’s more to posting on Facebook than meets the eye. Why does a business page with over a million followers get only a couple of hundred likes to each of their posts?

In recent months, Facebook has again changed its news feed and pages algorithm, which has resulted in decreased visibility for many companies’ posts. The good news is that you can re-engage with your fans by applying these simple tips to your Facebook posts.

Plan your calendar

You’ll want to devise a weekly or monthly post schedule containing ideas of things to write about. A content calendar is an easy way to make sure you post regularly, and will ensure that your posts are well-planned and interesting. Without a calendar, you’ll find it hard to write when you need to - and no content means no visitors!

Offer value

Facebook is a great way to advertise updates about your company, but don’t get carried away. People don’t want to read long and boring reports about your business’s performance. You need to create value by posting content that revolves around your business, such as product tips, sales events, demonstration videos and photos, while still being relevant and interesting to Facebook users. Be as creative as you wish, but the key is to write posts that give real value to your readers. This builds your credibility and reputation, and there’s a good chance you’ll get repeat visitors to your business page, as well as have readers share your posts to their own profiles.

Keep it short

Nowadays, businesses strive to get their content visible on Facebook’s news feed - and it can get very crowded. Most people tend to scan their news feed quickly and skip the lengthy posts. Facebook itself says that posts of between 100 and 250 characters get more engagement, and shorter and succinct posts are better received. So it’s important to keep your posts short and to the point.

Schedule posts

Facebook has a ‘schedule post’ function, which you can use to your advantage. If you’re feeling extra productive, and have created posts for an entire week, you can schedule them to post automatically at specified times. Scheduling posts help you maintain a consistent presence for your readers.

Want to learn how your business can benefit from a Facebook business page? Get in touch with us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
January 21st, 2015

Facebook_Jan20_AYou just got a Facebook message from a close friend. You sign on to read it, and suddenly you're assaulted with photos from high school pals you haven't seen in ages and cryptic status updates from your 40-year-old brother-in-law who still lives with his parents. Before you know it, you find yourself scrolling through travel pics of a former employee, and you have yet to get to that message from your actual friend. If this distracting scenario sounds familiar, it’s time to take control of your Facebook News Feed with these five tips.

1. Become good friends with the "Unfollow" button

If you haven't heard, there's this amazing little tab that instantly allows a person to disappear from your News Feed. It's called the "Unfollow" tab, and you'll soon become best buddies with it.

Don't worry though, when you unfollow someone, you’re not unfriending him or her. And they'll never even know you did it (unless you tell them). It just keeps their TMI and updates about visiting the grocery store out of your feed.

To unfollow a person, click on the drop-down arrow in the top right corner of whomever's post and click "Unfollow [Name]"

An alternative option is to visit said person's profile and click on the "Following" button at the bottom-right corner of their cover photo. Once you click, it will change from "Following" to "Follow." Goodbye happy hashtag Sarah. #solongSarah #won'tbemissed

2. Avoid content from Facebook Pages

What if you don't want to unfollow someone but are sick of all the links they share? Not a problem. No more seeing surveys from Anotherdumbsurvey.net about which Hunger Games character you are or what baked good best describes your personality.

If you want to say goodbye to a page's content you're not interested in, click on that same top-right arrow in the upper right hand corner of the post and hit the "Hide all from [Page Name]" option.

3. Tell Facebook what posts annoy you

Sometimes you need to speak directly to the Facebook gods. Maybe you’re tired of seeing all those Facebook check ins, event spam, and baby pictures of little Tommy’s first experience eating cake...

To stop seeing posts you're not interested in, hit that same drop-down arrow and select "I don't want to see this." In theory, and if you do it enough times to the same type of content, this should put an end to all those baby updates for good.

4. Complete a Facebook survey

Yes, they do exist. And well, they kind of seem to work. We've tested this feature out, and it appears that some of the more spammy/annoying posts have disappeared. So back to the top-right arrow we go.

Click on it and the very last option is "Take a survey to make News Feed better." You'll click through 15 screenshots and rate how much they look like an advertisement.

5. Adjust your News Feed preferences

At the top of your home page is a little arrow that, when clicked on, shows you the option to choose your "News Feed Preferences." When you open it, you'll see the content you’ve viewed most and what you're currently following. Opt out of what you don’t want to see anymore.

Don’t get sucked into the online lives of people you rarely see in real life. Take action and control your News Feed today. If you're looking to learn more about Facebook and its features, contact us and learn how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
November 13th, 2013

2013Nov13_Facebook_AFacebook has become one of the most popular websites on the Internet. For businesses it has become one of the essential marketing and communication platforms. In order to keep users coming back to the site, and using this platform, Facebook regularly releases updates. One of the most recently announced developments will do away with a security feature.

If you have logged into Facebook recently, you may have seen a notice at the top of the News Feed page informing you that, "In a few days we'll [Facebook] be removing an old Facebook setting called "Who can look up your Timeline by name." Seeing this message could create a bit of confusion as to whether it is a big deal to take real notice of or not.

What did this setting do?

In previous versions of Facebook, starting from when Timeline was introduced, you could type in individual or company names to bring up their Facebook Timeline. This security setting allowed you to set who could find your Timeline if they entered your name.

Why is Facebook removing it?

Before the more recent changes to Facebook, such as the introduction of the new search feature, the only way to find Facebook users was to search for them. Now, users can be found in numerous ways and the most obvious is by using the new Graph Search (Facebook's new Search Bar).

Because of the numerous ways to find profiles, and the related security settings, Facebook has announced that they will remove this security setting largely because it is redundant. It should be noted that Facebook isn't removing the ability to search for users by name, just the setting that controlled who could see your Timeline.

What will happen now?

The biggest change is that now anyone will be able to look up your name and find and view your Timeline on Facebook.

Should I be worried about the removal of this privacy setting?

For businesses, this change is actually a positive one. All users will be able to find your Facebook Page, which is something you want. You are still in control as to who can see individual posts and updates. In general, your Page will continue to be visible, but the chances of seeing increased visits solely due to this development are pretty slim.

That being said, any change to the security settings on Facebook mark a good time to conduct an audit of your Page and Timeline. Log into your Page and press the Lock icon in the top-right. Take a look at security settings, including who can see what content. For many businesses, this should be public - as long as the content posted on the Page is aimed at being openly viewed.

If you are posting pictures or updates that you only want a select group to see, be sure to set the security settings when you create posts. This can be done by pressing the arrow beside Post. It is a good idea to look through your Timeline and ensure posts, updates, Likes, shares, etc. are shared with the appropriate people. You can do this by pressing on the cog in the top left and selecting Account Settings followed by Privacy and Activity Log beside Review all your posts and things you're tagged in.

Looking to learn more about the role of Facebook in your business? Contact us today to see how we can help.


Published with permission from TechAdvisory.org. Source.

Topic Facebook
August 20th, 2013

Facebook_Aug19_AIn the past half decade or so marketing has gone through a drastic change, transitioning into a largely digital medium. One of the main ways companies now market themselves is by joining social media sites and sharing content or ideas on Facebook. The use of social media can do wonders to a brand and if done correctly could see an overall increase of traffic or even sales. The problem is, many companies could use a little help when it comes to their Facebook pages. That's why Facebook has recently introduced a new hub just for businesses.

Below overview of the new Facebook for Business hub.

What exactly is Facebook for Business?

This new site, run by Facebook, is dedicated to businesses of all sizes and industries. According to Facebook, the company has been simplifying the way businesses advertise on the site and that's really what this site hinges on - a streamlined way to advertise on the social media platform.

But according to Facebook, the site isn't just for advertising. The company sees it as a platform that, "Will grow into the central destination for news, information and inspiration that marketers can use to drive business results with Facebook." The site is live now and will continue to grow over the coming months.

The site has some interesting features that all business and marketers will find useful. Here are four of the more important ones.

Facebook Basics

If you are new to Facebook or are looking to learn more about how to establish your presence on it, the Facebook Basics page has some excellent information. From this page, you can actually begin the setup process for your business's Facebook Page and learn more about identifying your audience, how to create content, use Facebook's Page Insights and even the basics of advertising with Facebook.

This page is actually a sub-page of the Get Started tab which has information on how Facebook can help your business reach different goals like drive traffic to the website, launch a new product, build awareness, etc. Exploring each category will bring up a wide variety of options and tips that could prove useful, ultimately helping you get more out of this platform.

All marketing solutions in one place

Any business that has a Facebook Page knows that there are numerous ways to market or advertise using Facebook. From paid sidebar ads to paid promotion of content, Facebook's ads are a little tough to suss out. The new page groups all of the advertising options that the company offers into one section.

The page also provides more information on how the different ads work, the different types of ads and how they can best be used and even provides help with creating ads. This is definitely a page business owners can benefit from. Check it out here.

Success stories

One of the best ways to learn and succeed with Facebook is to look at how other companies have successfully used the platform. The Success Stories section has a wealth of case studies from a variety of industries and locations that provide information on how other companies are using Facebook.

Viewing this section could give you some interesting ideas for content, how to approach customers, link placement and even Page setup. You can filter Success Stories by region, industry, product, location and even goal. The interesting thing is, the stories don't focus on all large companies and instead showcase companies of all sizes. Checking out the database could be an interesting exercise.

News

A common reason many companies and people list as to why they are successful is that they keep up with what is going on around them. Because the world of social media is always evolving with many new features and changes introduced on a regular basis, it can be tough to keep on top of social media as a whole.

The News section of the site provides a localized site for all news related to Facebook. You can filter the news according to your business size to get relevant news and updates.

Overall, the new Facebook for Business page is a valuable tool for businesses and marketers in charge of Facebook Pages. There is a wealth of insight and examples that could really help every user leverage the platform in new ways and possibly grow their brand and business. Check the page out here and if you would like to learn more about how Facebook can integrate into your existing systems, contact us today.


Published with permission from TechAdvisory.org. Source.

Topic Facebook
February 5th, 2013

When it comes to technology the only thing that stays the same is change. You can always expect that something will alter.It's the nature of the business. Facebook, as you most likely know, is one of those services that seems to be constantly evolving, and in late January they introduced a new feature that will change the way we use Facebook in the future.

This new feature is called Graph Search, and with its introduction comes a number of new ways one can use Facebook.

What exactly is Graph Search? The idea of Graph Search is that it provides users with a new way to search the Internet. Now, you won't be using it like you would other search engines - to find websites - instead you will use it to find people, pictures, posts, information, etc., already published on Facebook. This feature integrates with Open Graph - a feature that allows users to share pictures, music, videos, etc., with the public.

If you enter a search query that Facebook can't find results for within the platform, it will return results from Bing (Microsoft's search engine). This is an interesting move, mainly because of Bing's lower usage rates compared with Google. Then again, Google does have Google+ - an impending major competitor of Facebook. And knowing Google, they would use Facebook's information, something Facebook probably doesn't want.

What is the main focus of this feature? Bing search results aside, Graph Search focuses on four main areas: People, Pictures, Locations and Interests/Likes. It takes these four focuses and combines them into a near limitless amount of search possibilities. Want to find small business owners, who like Office 365, in San Diego, in California? What about: Friends of friends who like Windows 8 and are looking for work? This will be possible.

Graph Search essentially turns Facebook into a powerful recruiting tool, an incredible specific targeted marketing tool, a great way to find new friends, and more. Upon its release, it will be available for finding information related to the four focuses, but you can be sure that highly advanced marketing and advertising tools that use this feature aren't too far behind.

How do I prepare for it? There's no doubt that this could give small businesses a large boost, both in terms of presence and marketing power. This will also likely make having a Facebook profile essential if you want to be considered to have any form of valuable Internet presence at all. But, with every up there must be a down. If you don't have content, or have incorrect information on your profile, you will be either glossed over or could see your online reputation falter. Here are five things you can do to get ready for the switch:

  1. Confirm business details - Go through your profile and ensure your contact details are up-to-date and accurate. This includes your address, email, operating hours, etc. Any spelling mistakes and people will likely miss you in search results.
  2. Confirm your classification - When you signed up for a Facebook Page you were asked to pick an industry your business operates in. It would be a good idea to check this and ensure you are in the right industry classification. This can be done by: Going to the Admin Panel, selecting Edit Page followed by Update Information.
  3. Get some content ready - Content, especially pictures, likes and shares, are about to become very important. So, go find some interesting images, articles and Facebook pages and share or like them. Just be careful what you like, because this could be used against you.
  4. Check existing content - Perform a profile audit to check and see if there are any posts that can be considered as inappropriate, offensive, or implicate you in any negative manner. Use your best judgement: If you think it's a little controversial, or could be construed to be negative, then you're better off unliking it, or deleting the post.
  5. Optimize SEO - When the masses start using Graph Search, there's a high chance that many Facebook power users will no longer switch over to Google to conduct a search. They will likely just do this from Facebook. If you haven't been conducting any Search Engine Optimization, now may be the time to start.
There is no official release date, as of the writing of this article, for Graph Search. However, you can head over to Facebook's Graph Search page and sign up for the Beta test. If you have any questions about optimizing your Facebook profile for the switch, please contact us today.
Published with permission from TechAdvisory.org. Source.

Topic Facebook
January 8th, 2013

There is no doubt that a solid social marketing campaign on sites like Facebook can help build a brand like no other way. It seems that the power of your brand on Facebook is something nearly all marketers are talking about. The thing many are glossing over is how to keep track of what's working and what isn't. Luckily, Facebook has powerful analytical tools to help you measure how your brand is doing.

Here's three basic points on using Facebook analytics to help figure out what content is working and what isn't, and make your social media campaign even more effective.

Gain some content insight with Insights Facebook's built-in analytical tool - Facebook Insights - is a powerful way to keep track of how well your content is doing. Insights is available for free to Facebook Page administrators and can be accessed by pressing the Settings cog - located in the top-right of the window - and selecting View Insights.

Among other things, Insights allows you to view your content's Reach, Engaged Users and Talking About numbers. Reach is how many people have seen your posts; Engaged Users is the number of users who have clicked on your links, and Talking About is the number of users who have shared or liked your posts.

Looking at these three numbers will give you a pretty good indication of what your followers like and don't like. You can also compare the results from different types of content which will give you a great overview of what type of content your customers like.

To take it one step further, Insights also allows you to view activity by day. So, if you notice a picture or article got a lot of likes on a Saturday, this may be a good day to post similar content.

Get to know your audience Insights doesn't just provide information about your content, you can also get a snapshot of your audience by tracking data too, such as the average user age clicking the "Like" button and where they clicked the button - on your page, through a plugin, etc. If you notice that the majority of your users are older, it may not be a good idea to use slang commonly used by younger users.

The information Insights provides about your audience can help you gain a clearer picture on the type of content you should be creating to reach the intended audience. Furthermore, if you notice that a lot of likes or shares are coming from a website, or your blog, it may be a good idea to make the button more prominent or easier to find.

Take Facebook Advertising out for a spin Once you have mastered Insights and know the type of targeted content you need to develop, why not try Facebook Advertising? This service allows you to target your content and posts to specific demographics in the hopes of increasing your brand's exposure.

While this is a pay-service, you can choose to sponsor stories - these show up on the right-hand side of the page - or promote posts - these show content to users who have already liked your page. Both of these options allow you to set the demographic indicators which will place the ad in front of the users you want to target.

It's important to not go too overboard however, as you could over-reach your brand and end up alienating potential customers. It's a better idea to start small and continuously track how things are going. If something doesn't work, you haven't wasted thousands of dollars and can go back to the drawing board.

If you would like to learn more about Facebook Insights and how they can help your business reach the audience you want, why not give us a shout, we're here to help.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
December 11th, 2012

Facebook is to some the greatest thing on earth, to others a necessity and to the rest a form of modern-day narcissism. While it's been around for nearly nine years, many users have only been using it for the past five. Since then it's become a place for people to share nearly everything about their lives, with many arguably sharing way too much. This sharing has led to a number of security updates from Facebook, and each time the Terms of Service is updated, users freak out, often sending chain letters or posting on their wall complaining about who owns what.

The most recent letter popping up on user's walls is a copyright notice. You've probably seen it and been curious enough, or enraged enough to share it. The problem is: it's completely fake and 100% unenforceable.

The letter, which looks and reads something like this: "In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, graphics, comics, paintings, photos and videos, etc. (as a result of the Berner (sic: Berne) Convention). For commercial use of the above my written consent is needed at all times!

Anyone reading this can copy this text and paste it on their Facebook Wall. This will place them under protection of copyright laws. By the present communiqué, I notify Facebook that it is strictly forbidden to disclose, copy, distribute, disseminate, or take any other action against me on the basis of this profile and/or its contents. The aforementioned prohibited actions also apply to employees, students, agents and/or any staff under Facebook's direction or control. The content of this profile is private and confidential information. The violation of my privacy is punished (sic: punishable) by law (UCC 1 1-308-308 1-103 and the Rome Statute).

Facebook is now an open capital entity. All members are recommended to publish a notice like this, or if you prefer, you may copy and paste this version. If you do not publish a statement at least once, you will be tacitly allowing the use of elements such as your photos as well as the information contained in your profile status updates…"

If it sounds legitimate it must be, right? Wrong! Here's something you should know about this post:

  • The Berne Convention: This is at least a real act, and it focuses on international copyrights related to literary and artistic works. The problem is that it was established in 1886, almost 100 years before the Internet. Therefore, anything in relation to the Internet (read: Facebook) isn't covered by this act.
  • Legal language: There is some legal language, or at least legal sounding jargon, in this post. For example: 'By the present communiqué'. Communiqué is the French word for statement, it has no legal bearing whatsoever. The thing with legal language is that just because it's included doesn't mean the post is legally binding. Also, if this was a legal message, the '!' wouldn't be used.
  • Rome Statute: We're not sure why the Rome Statute is mentioned here, as it covers mainly International crimes such as genocide and other serious war crimes. Last we checked, Facebook hasn't been hauled to The Hague and put on trial for genocide or other serious crimes against humanity.
So, this post and many like it are useless. There is an important underlying issue however: Who owns the data, pictures, movies, etc. you post on Facebook? The answer: You do. According to Facebook's Terms of Service you own any content you produce and put/share on Facebook, and have complete control over how it's shared.

Caveat Emptor There is a catch though. According to Facebook's Terms of Service, "For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it." Essentially Facebook can do whatever it likes with your photos and videos, and you are mostly powerless to stop them.

What can we do? This policy sounds a lot worse than it really is, Facebook has publicaly said that they don't use/sell user's images or videos. The issue to many is that Facebook can use your content, and that's what has experts so nervous. At this time, there isn't much you can do, if you're really uncomfortable with this policy, you could delete your pictures, or not post any to begin with. Another option is to contact Facebook's customer service and ask them about potentially putting an opt-out clause on image and video content which allows you to determine if they can use your images or not. Who knows, if enough people do this, then Facebook may integrate it.

When it comes down to it, if you see posts like the one above, it always pays to do a quick search on the Internet to check the facts. If you'd like to learn more about Facebook and how it can help your company, please contact us.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
September 11th, 2012

Etiquette to generations born before the meteoric rise of the Internet is often seen as behaving politely and properly when in public and to all people. There’s certain value to having your employees behave correctly and in a way that puts customers at ease. Put employees in front of computers, and for many, etiquette rules go right out the window, especially when it comes to social media sites like Facebook. Lack of etiquette on Facebook can seriously damage your company’s reputation.

Here are seven social media etiquette tips you should be following to keep a well respected Facebook profile.

  1. No ranting and raving. Remember that your Facebook profile represents your company. If you post negative rants about other products or gasp customers, you can be sure that you’ll destroy your image post-haste.
  2. No over-sharing. Sharing is good, sharing too much is bad. Customers and social media fans don’t need to know every time you’ve restocked the vending machine. You should try to keep sharing to pertinent information, or updates that customers will find useful. Also be sure to not post every single little bit of news as the more you share, the closer you get to spam.
  3. Cut back the quotes. Quotes used sparingly can really help customers and followers relate to the brand and the company. Some companies capitalize on this and use a quote for nearly everything. To much of a good thing is definitely at play here. You should really leave this for marketing campaigns, not day-to-day social media.
  4. Size doesn’t matter. Stop comparing how many friends/followers/etc. you have to other companies. If you have a new profile, you will have fewer friends than other companies. You should instead focus on providing quality content and working on fostering relationships with existing and prospective clients and friends. If done correctly, your friend count will grow naturally, over time.
  5. Use terms properly. Every industry and company uses acronyms, we love them. The only problem is, your friends on Facebook may not know what they mean. It’s best to either spell out words then provide the acronym, or not use them at all. The reason for this is because fancy speak may turn off customers.
  6. Social media isn’t turnkey. With social media, like Facebook, you can’t just establish a profile, put some content on it and expect people to follow you. You need to provide updates, or information on a regular basis. Most companies post at least once every two weeks, or every week, but you should post when you have relevant information.
  7. Watch what you share. Before you share anything, you should ask yourself if it’s what your customers want to see, would like to see and would share. If it’s in any way rude, inflammatory, negative or less than true, delete it.
Social media isn’t always easy for companies, one wrong post and an online reputation can be damaged. However, if you create original content and interact with your friends/followers/customers you will see success. If you feel that you could use a little help with your Facebook profile or other social media efforts, please get in touch with us.
Published with permission from TechAdvisory.org. Source.

Topic Facebook